THE PAINTERS BEHIND THE ICONIC POSTERS
5 October - 4 November 2017
FREE - RSVP
Sponsored by CAMPARI
Letitia Morris Gallery X Alliance Francaise
More than posters, Affiches exhibited artworks are artefacts of the golden age of French art and design. Many appear today as vibrant as they would have on the walls of the Parisian metro at a time when the lithograph was a recent innovation and print was the king of communication.
Technically and artistically beautiful, artists partnered with major brands to fund their pursuits but fought to overcome the commercial necessities that inhibited aesthetics. As a result the posters communicate primarily through visuals and mood, and have been said to be the foundation of modern concepts of ‘branding’.
The Letitia Morris Gallery at 1158 High Street has been importing original advertising posters to Australia since 1992 and introduced Melbournians to the works of iconic French artists such as Bernard Villemot, Rene Gruau, Raymond Savignac and Herve Morvan.
Selecting from one of the top ten collections of vintage posters worldwide, Affiches will present posters available at our Armadale store as well as rare pieces from gallery owner Brett Ross’ extensive personal collection.
Partnering with the Alliance Francaise, Melbourne’s premier French cultural hub, we have the pleasure of featuring the work of these iconic artists’ in the stunning Eildon Gallery of their St Kilda location.